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Criterion was founded in Silicon Valley in April 1977. Our longevity and growth has made us one of the largest representative organizations in the marketplace. We represent synergistic industry leaders in the Northern California and Northern Nevada areas. Our focus markets include consumer, datacom, telecom, medical and industrial.

Over the years, our company objective has remained constant, to bring value to the companies we represent, the distributors with whom we work and to the customers we serve. We focus on demand creation as our primary duty via our technical sales team, most of whom have degrees in electircal engineering or computer science. We are proud of our long time reputation for quality consistent sales service. We are fortunate to be perceived by our principals as one of the top representative organizations in North America.